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Our RapidResponse Follow-up service is
focused on trade show leads collected by exhibitors prior to their entry into a
company's sales and marketing database. Trade show leads are different in
three significant ways from those generated by the Internet and other
traditional sources:
All of the HOT prospects who visited your booth also visited your competitors.
There are at least a dozen different files formats depending on the show, so if you exhibit at 20 shows a year you see them all.
The leads typically lack adequate qualification data to properly prioritize the initial response.
We assist exhibitors in using
trade show lead retrieval devices to collect the required
information to score their leads and determine which leads should
be sent to sales immediately to beat their competition to the
opportunity. First response emails are sent to the attendees
with content based on their lead rating. We also convert the
various data formats into that required by the client's IT systems
and deliver the "B" and "C" leads to marketing for lead nurturing.
Our business is bridging the gap between the trade show lead
data your sales and marketing systems to help increase your trade show ROI.
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